Advertising Images of Elderly

Advertising Images of Elderly The attitudes younger generations have of the elderly and the relationships they share, as well as perceptions older people have of themselves, are directly affected by stereotypes portrayed in television advertisements (Hillier & Barrow, 2011, p. 35). When the elderly are visible in advertising, it is typically in life insurance and emergency catastrophe product commercials.These ads implied that the elderly are feeble, stubborn, grouchy, lonely, ugly, helpless, mentally declined, and isolated (â€Å"Life Call Commercial,† n. d. ). As a group, they suffered from immobility, illness, and frailness (â€Å"August 2004 Commercials part 9,† n. d. ). By portraying the elderly in a negative aspect in advertising, younger audiences and senior citizens began to accept the stereotypical and an unrealistic portrait of aging (Hillier & Barrow, 2011,p 39-41).All too many advertisements that use the elderly perpetuate negative aging stereotypes. These t elevision ads often try to generate media attention that overemphasis the vulnerability of older people (Hillier & Barrow, 2011, p 47). One clear example of this, when Lifecall began running an overly dramatic advertisement in the late 1980’s. Typically, these older actors in these commercials were force to portray characters that were either deathly ill or sprawled across the bathroom floor clutched to a walker, crying â€Å"Help!I’ve fallen and I can’t get up! † The ad gave younger viewers the impression that the elderly were all of a sudden incapable of being alone at home, unable to get help, perhaps for hours or even days. They must rely on their medical alert pendent if they were ever going to call an ambulance, a next door neighbor, family, or a doctor (â€Å"Life Call Commercial,† n. d. ). Running head: ADVERTISING IMAGES OF ELDERLY 4 In other ads, the elderly were repeatedly reminded of negative stereotypes associated with aging (Hillier & Barrow, 2011, p. 7). As the older spokeswoman dropped change into the parking meter, she described to a group of listeners that Colonial Penn Life Insurance helped make sure that her money problems did not become a burden to her family. The commercial continued to communicate with the elderly that the average cost of a funeral was over six thousand dollars (â€Å"August 2004 Commercials part 9,† n. d. ). These advertisements conveyed the idea to the elderly that their departure will place significant financial burdens to their family members.They would more likely be remembered for putting their families into extensive debt. By repeatedly exposing negative portrayals of elderly in Lifecall and Colonial Penn Life Insurance television ads, many children and young adults have lost their respect for the elderly. They believe in wrong or emphasize fictional messages of older people. They see the elderly as defenseless and burdens. Also, the negative stereotypes in television ads have a serious effect on older people’s self-esteem. They take on the negative stereotypes generated on television ads.

Monetary Policy in Kuwait Essay Example | Topics and Well Written Essays - 2250 words

Monetary Policy in Kuwait - Essay Example The instruments include means that are available to monetary authorities and that are used to achieve the ultimate aims. Central banks generally use a number of key instruments such as changes in the ratio of legal reserves, the discount rate or the central bank rate, and open market operations. Very often, these instruments are enhanced by using other supplementary instruments, known as direct instruments, generally in the form of instructions issued by the central bank. Direct instruments are much used by developing countries because the nature of the economic problems of these countries and their economic conditions do not allow their monetary authorities to be quite free in applying traditional instruments of monetary policy. It relates to existing legal and institutional procedures, particularly as the interest rate on the Kuwaiti dinar is governed by legal limits, in addition to issues related to the degree of competition inside the banking system. It also relates to the basic features of the Kuwaiti economy, not only as an economy based on the philosophy of free markets and free capital movement, but also as an oil economy of high exposure, depending on imports to meet a major portion of consumption and investment demand. Talking about the monetary policy goals as shown above should not m... Talking about the monetary policy goals as shown above should not mitigate the important role central banks may play in other economic areas, especially in the area of developing money and capital markets in countries where these markets are lacking. The development of such markets will enable central banks to use one of the important instruments of monetary policy, i.e. open market operations. The Central Bank of Kuwait and the organization of banking business specified the goals of the Central Bank of Kuwait, similar to those of central banks in general. The goals related to the function of the monetary policy of the Central Bank of Kuwait can be stated as follows: To endeavour to secure the stability of the Kuwaiti currency and its free convertibility into foreign currencies. To endeavour to direct credit policy in such a manner as to assist economic progress and the growth of the national in-come. To supervise the banking system in the State of Kuwait. Since the mid-eighties the Central Bank of Kuwait has been on a course dictated by the nature of new developments witnessed by the Kuwaiti economy as a result of a number of internal and external effects of the securities market crisis on the whole economic condition, including the emergence of the difficult debt problem as a key issue threatening the financial system in the country. The Central Bank of Kuwait had no alternative but to make the protection of the banking and financial system its top priority and to take necessary measures to identify repercussions of the securities market crisis and prevent the accumulation of its negative effects on both the Kuwait economy and community. Based on the priority of this commitment, the Central Bank adopted a number of measures,

Mental Process Research Paper Example | Topics and Well Written Essays - 1000 words - 2

Mental Process - Research Paper Example In fact, thinking explores everything, including the bizarre and the impossible. People make sense of all empirical experiences and spiced these with theoretical ideation to recreate realities for innovative decision-making. Most decision-making is products of realities that put human beings either at challenging, confrontational, and transformational experiences. Hence, these pushed them to respond in recreating rational models to transform those obsolete and inaccurate models of perceiving the world. Crook and Gunther (2005) shared the perception that latent experiences can be remodeled and recreated to gain competitive leverage again from this complex social environment through sustained experimentation and trailblazing on new thoughts. Researchers opined that intuition and coming up with new ideas is an opportunity to deconstruct old thoughts and adopt new strategic models for distinctive and practical ends (Crook and Gunther, 2005). Experts opined that cognition is always stimulated by some factors and is acted by numerous variables to inspire a person to respond to or to act on it. The manipulation and discernment of information are simple ways in which people are driven to act and to respond to some incitements. For instance, leaders meet, assess trends, deliberate facts, and come up with recommendations that can be used as a blueprint of actions for situations. The outcomes are first being perceived and expected before it’s actualized to generate desired results. Through this, those who are rationalizing the plan, actions and outcome are more knowledgeable of potential opportunities to explore including the potential and intermittent impact of the action. Businessmen can only competitively leverage if they can rationalize decision-making and adopt innovation for competitive leveraging. Hence, they will delve into new models of thoughts to set their creativity at liberty.

Island of Aruba Essay Example | Topics and Well Written Essays - 500 words

Island of Aruba - Essay Example Aruba is thus a natural magnet for tourists all over the world especially the world's rich and famous. Naturally, hotels, restaurants, beach resorts and other tourism infrastructures mushroomed in the capital Oranjestad and elsewhere in Aruba's 193 sq. km. island, which is an autonomous member of the Kingdom of Netherlands. It has the best of both worlds, enjoying full autonomy in its internal affairs from Netherlands yet enjoying the mantle of protection, specifically in defense and foreign affairs from the Dutch Government (Brushaber 2). Aruba's tourism has leapfrogged beyond everyone's imagination that it has dwarfed its oil refining and offshore banking concerns. Statistics show that 1.5 million tourists visit Aruba annually 75% of whom come from USA. Likewise hotel occupancy in 2004 averaged 80% where the rest of the Caribbean nations only managed 68%. Its GDP has risen astronomically to $2.4 billion and its GDP per capita to $23,831 which ranks it as 32nd in the whole world (CI A, The World Factbook). them and the rest of humanity: that Aruba has been identified as a jump-off point for US and Europe-bound narcotics such as cocaine, heroin and marijuana and that many of its denizens are drowning i

S4 W8 Second WA Assignment Example | Topics and Well Written Essays - 500 words - 1

S4 W8 Second WA - Assignment Example THP has crafted ten principles and is working on them to make sure that its strategies are implemented properly. These principles are displayed in the figure below. THP started its operations in Africa back in 1987; two years after the famine hit the African world. THP started its program named as â€Å"Africa Prize for Leadership for the Sustainable End of Hunger†. The basic idea behind this program was to call up the capable African leaders to help their nation in fighting out against the hunger. The Africa Prize also believes in celebrating and acknowledging the hard work of these devoted individuals from time to time. This program is now a diversified one and out forming other programs by offering vast array of leadership services to the people of Africa. THP’s in 1990s started a decentralized and a more holistic kind of people centered approach known as Strategic Planning in Action. Thousands of villages in Africa have applied to SPIA in order to empower their dwellers to achieve improvement in the sectors of health, nutrition, education and family income. Women are the major producer of food for the household usage in Africa, yet government has not considered them in crafting agricultural policies in order to improve the production of crops. The idea behind initiating such program was to empower the tens of thousands of African farmer women through proper training in the agricultural field. Secondly, the program was a way to drive government’s attention towards the importance of women in this sector and also to the fact that the future of agriculture sector depends on the women food farmers in Africa. This latter task was accomplished by launching a massive advocacy campaign in African countries. AIDS has been progressing in the African countries for years and the main reason is that women have minimal or no power in these countries to protect themselves. â€Å"AIDS and Gender Inequality Workshop† launched by THP in 2003

The recruitment activities for ABC ltd Case Study

The recruitment activities for ABC ltd - Case Study Example The main problems which came forth from the study of the case are discussed as under. Firstly the case reflects lack of coordination between departments which happens to be one of the primary responsibilities of the HR departments in organizations. The problem arises due to improper communication in the organization. This is reflected through the fact that when Robins wanted to book the training rooms for the orientation program he found that it was already reserved for the setting up of computer terminals. An effective system of communication would have been effective in informing the entire organization about the availability of the program from beforehand. Accordingly the system could be scheduled as per the convenience of other departments. Another key problem area is apparent from the fact that Robins being a new employee has failed to undertake the responsibility smoothly. This shows lack of proper training on the part of the HR department in the organization. In order to fit into the job responsibilities completely it is crucial that the organization implements proper induction training of the candidates to make them efficient to handle responsibilities. The case reflects inadequate training about the company which would otherwise made Robins aware about the probable arousal of problems. (Briggs, 2007, p.1). Most employees are technically minded. Therefore they would require a strong and concrete guidance on how to manage the operations. This has been the case with Robins as well. First and foremost the recruiter would have to be made aware of the requirements of the organization. The job description must consider the changing demands of the profile, the changes in technologies, and the different methods of working. Most importantly the job description must reflect the needs, rather than the skills required in the organization. Candidates qualifying the above requirements must be hired in the organization. The important aspect is to provide induction training which helps to equip the candidates with the right skills and knowledge for the job. Going by the analysis of the case study it reveals that Robins is not quite informed about the availability of the resources which would be required for conducting the orientation program. The present situation demands that there are two possible jobs to be dome urgently. One is the implementation of the orientation program and the other is to set up computer terminals. The crisis is that both require training rooms. However, it is strongly felt that the orientation program is a bit more urgent as compared to the other. However, it is difficult to set up the program since the training rooms are already booked by some other department. The question is to de monstrate the need of the situation and arrange the room for orientation. The key solution would be to understand that a delay in the hiring process would ultimately result in

Power Politics Essay Example for Free

Power Politics Essay â€Å"†¦what is happening to India today is not a problem†¦the issues †¦are not canses. They are huge political and social upheaval that are convulsing the nation. †   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Those are the exact words that Roy (24) had used to describe what is happening to the world that is beyond the realm of common human understanding: globalization led on and operated by â€Å"experts†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And just how will a common human understand when every time they try to, at the end of the day, they are relegated to being â€Å"just a citizen† who are, to experts, are â€Å"too emotional† and just lack the ability to eventually understand when explained to (if the experts even try to do the explaining part).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the phenomenon characterized by experts who have acquired technical knowledge on certain matters take the matter into their own hands—not wanting to be questioned or contradicted and seemingly not encouraged to do their tasks with sympathy. They believe that they have all it takes to do it all, and be all, for all. The usual behavior of an arrogant little child who thinks he knows all he needs to know and thus scoffs at any questioning remarks on how he does his tasks, sneers at any suggestion or idea unlike his own, or flares up at any tap on his shoulder that gently reminds him that he is not of possession of every knowledge yet; a kind of behavior that is often times not tolerated.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And that is what needed to be done. This arrogance should be broken down. And this could not be accomplished by mere taps on the shoulder anymore. A sterner reminder is needed; a reminder that even the too emotional and comprehension-challenged common citizen still has a say on how he lives his life—or at the very least, has the natural right to be made to understand.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, the author urges the humanity to speak, and speak loud, now or forever be made to hold their peace. Works Cited Roy, Arundhati. Power Politics (year of publication). 24-33.